CASE STUDY
Dan Wardrope
Dan's book, The Instant AI Agency, teaches beginners to sell AI-powered database reactivation.
20,519
Views
Book funnel
Offer type
190
Sales
$70.50
Average order value
Views velocityTotal views and sales at each point after launch▼
| Time live | Views | Buyers | Gross sales | |
|---|---|---|---|---|
| Day 1 | 1,306 | 16 | $1,316.10 | |
| Week 1 | 3,996 | 43 | $2,663.55 | |
| Month 1 | 7,561 | 79 | $5,416.50 | |
| Month 2 | 9,709 | 111 | $7,466.00 | |
| Month 3 | 11,626 | 129 | $8,985.00 | |
| Month 4 | 14,120 | 149 | $10,535.80 | |
| Month 5 | 16,266 | 166 | $11,909.40 | |
| Month 6 | 18,764 | 182 | $13,202.60 |
Running totals. Sales are gross (what buyers paid, not commission), refunds excluded. Overall, about 1 in every 108 viewers bought the book, and every 1,000 views brought in roughly $650 in sales.
The Strategy in Action
The Offer
Dan's funnel starts with his book at $14.40. The book teaches a simple service. You offer a business to turn its old leads into sales using AI and SMS, and you only get paid when the client gets paid. After the book, buyers are offered five add-ons.
How it works
A first text called the Prince Charming SMS wakes up old leads. Dan says 20% to 40% reply. AI then takes over the chat and books an appointment. It runs on HighLevel.
What Dan's students did
As told by Dan on the episode
Jay
Bought the book and, within 72 hours, got a $20K upfront payment from a solar company.
Rob
A former call centre lead who closed a $400 million UK brand. The brand later bought 20% of his agency for £1.4M.
Aaron
A former commission-only alarm salesman who closed a car dealership and moved them to a monthly retainer.
Tore
Sells to insurance agents and has around $25K a month in recurring income.
